Terms of Service

Last updated on October 25, 2026.

These Terms of Service ("Terms") govern your access to and use of the websites, products, and services (collectively, the "Services") provided by Lurera ("Lurera," "we," "us," or "our"). By accessing or using the Services, you agree to be bound by these Terms. If you do not agree, you may not use the Services.

Definitions

  • "Services": Refers to the Lurera platform and all its available features, including the CRM and AI chatbot.
  • "User": Refers to any person or entity using the Services, including individual creators and agencies.
  • "Account": Refers to the User's personal space on the platform.
  • "Net Revenue": Refers to the gross revenue earned on a third-party platform minus the platform's share (e.g., after deducting the platform's commission).
  • "Bot Messages": Refers to messages sent through the Lurera AI chatbot on behalf of the User.

Service Provider

Eligibility

You must be at least 18 years old to use the Services. By using the Services, you represent and warrant that you meet this requirement and have the legal capacity to enter into these Terms.

Account Registration

To access certain features of the Services, you may need to create an account. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account. We reserve the right to suspend or terminate accounts found to contain false or misleading information.

Use of the Services

Lurera provides a CRM and AI-powered messaging tools designed for use on content platforms. You agree to use the Services only for lawful purposes and in compliance with all applicable laws and regulations. You may not:

  • Use the Services for any illegal or unauthorized purpose
  • Attempt to interfere with, disrupt, or compromise the integrity of the Services
  • Reverse-engineer, decompile, or attempt to extract the source code of the Services
  • Resell, sublicense, or redistribute access to the Services without our written consent
  • Use the Services to generate content that violates the terms of any third-party platform
  • Share or sell access to your account to any third party
  • Attempt to access other Users' data or unauthorized sections of the Services

AI-Generated Content

The Services use artificial intelligence to generate messages and content on your behalf. You acknowledge that:

  • AI-generated content may not always be accurate, appropriate, or aligned with your expectations
  • You are solely responsible for reviewing, approving, and monitoring all content sent through the Services
  • We do not guarantee any specific outcomes, revenue, or engagement results from using the Services

Content Moderation

To maintain a safe, lawful, and respectful environment, the following content policies apply to all messages generated or facilitated through the Services:

  • No in-person meetings: The Services must never facilitate, encourage, or suggest real-life meetings or interactions between users. All conversations must remain virtual.
  • Underage and incestuous content: Any content implying minors, referencing underage individuals in a sexual context, or suggesting incestuous relationships is strictly forbidden and will result in immediate account termination.
  • Zoophilia: Any form of zoophilia, animal abuse, or animal-related sexual content is strictly forbidden.
  • Non-consensual content: Any engagement in slavery-themed content, non-consensual scenarios, or coercive situations is strictly prohibited. Conversations must always maintain consensual themes.
  • Prohibited language: Conversations involving explicit references to bodily waste are strictly prohibited.
  • Platform compliance: All content must comply with the guidelines, terms, and conditions of any third-party platform on which the Services operate.

Lurera reserves the right to immediately terminate conversations and accounts that breach any part of this policy. Repeated violations may result in permanent bans from the Services.

Fees and Payment

Fees depend on the platform you use with Lurera. The following pricing structures apply:

OnlyFans

The Services consist of a free CRM and a paid AI chatbot. The AI chatbot is subject to a revenue-share fee calculated as follows:

  • The fee is calculated as a percentage of your Net Revenue attributed to the Lurera chatbot. Message revenue is directly attributed to the sender — if the chatbot sent the message that was purchased by a fan, that revenue is attributed to the chatbot. Each tip is attributed to the sender of the last message sent to that fan before the tip. For example, if in a given month $600 of Net Revenue came from messages sent by the chatbot, and $150 of your tips followed a message sent by the chatbot while $50 followed messages sent by you or your chatters, the fee applies to $600 + $150 = $750.
  • The fee rate is 15% on the first $10,000 of combined Net Revenue of all creators in your team in a given calendar month. Any combined Net Revenue above $10,000 in that month is charged at 10%. From October 1, 2026, the Net Revenue attributed to the chatbot on OnlyFans and on Fansly is combined for this threshold (see "Fansly" below).
  • The CRM remains free and does not require a payment method. A payment method is required to activate the AI chatbot (see "Billing, Payment Method and Collection" below).
  • Additional features are available as the optional paid add-on OnlyFans Premium (see "OnlyFans Premium" below).

OnlyFans Premium

OnlyFans Premium is an optional add-on that unlocks additional features for an OnlyFans account. The features currently included are listed in the app when you activate Premium. We may add, change or remove features of OnlyFans Premium over time.

  • OnlyFans Premium costs $29 per OnlyFans account per month. It is activated separately for each account, only by the owner of the team, and requires a payment method.
  • The fee is charged pro rata from the day of activation for the days of the calendar month in which Premium is active, regardless of whether the account is connected to the Services on those days.
  • You can cancel OnlyFans Premium at any time. It remains active until the end of the current calendar month (UTC), and the fee for that month remains payable. Until then, you can withdraw the cancellation.
  • The Premium fee does not count towards the $10,000 threshold of the AI chatbot fee.
  • For Fansly accounts, the features of OnlyFans Premium that are available on Fansly are included in the Fansly CRM fee at no additional cost.

Fansly

The Services consist of a paid CRM and a paid AI chatbot.

  • The CRM is charged as a fixed fee of $29 per connected Fansly account per month.
  • The fee is charged pro rata for the days of the calendar month in which the account is connected to the Services. Months in which an account is not connected at all are not charged.
  • There is no free trial for Fansly accounts. The fee applies from the day an account is connected, including when your team is in a free trial for another platform.
  • The AI chatbot is subject to the same revenue-share fee as on OnlyFans, with the same attribution of message revenue and tips (see "OnlyFans" above). The 15% / 10% threshold of $10,000 applies to the combined Net Revenue attributed to the chatbot on OnlyFans and Fansly across all creators in your team in a given calendar month.
  • Usage before October 1, 2026 is not charged.

Privacy

The Services consist of a paid CRM and a paid AI chatbot.

  • The CRM is charged as a fixed monthly fee per creator, based on each creator's individual Net Revenue:
    • R$0 – R$5,000: R$149/month
    • R$5,000 – R$10,000: R$199/month
    • Above R$10,000: R$249/month
  • The AI chatbot is subject to a flat 10% revenue-share fee on the Net Revenue generated while the chatbot is active.
  • Free trial: the first 7 days after the first Privacy account of a team is connected are free of the CRM fee. The trial applies once per team. The AI chatbot fee applies from the first day.
  • The CRM fee is charged pro rata for the days of the calendar month in which the account is connected to the Services, excluding days of the free trial. Months in which an account is not connected at all are not charged.
  • Usage before October 1, 2026 (beta phase) is not charged.

Billing, Payment Method and Collection

  • Fees are calculated per calendar month. Invoices are issued on the first day of the following month, itemized per creator, in USD for OnlyFans and Fansly and in BRL for Privacy.
  • Invoices are due on the 7th day of the month in which they are issued. Until then you may pay them yourself via the payment link in the invoice.
  • A valid payment method (credit card) is required to activate the AI chatbot or OnlyFans Premium and, after the free trial, to continue using paid accounts (such as Fansly or Privacy). Without a payment method, the AI chatbot cannot be activated and paid accounts are paused after the free trial.
  • By adding a payment method, you authorize Lurera to charge invoices that are still unpaid on their due date automatically to that payment method. If a charge fails, we may retry it on the following days.
  • If an invoice remains unpaid 7 days after its due date, the AI chatbot and all paid accounts of your team are paused until the invoice is paid. Your data is retained during the pause, and the Services resume as soon as the payment is received.
  • Payments are processed by our payment provider Stripe. Lurera does not store your full card details.

All fees are non-refundable. We reserve the right to change our pricing at any time, with reasonable notice provided to existing users.

Third-Party Platform Access

To provide the Services, you may grant us access to your accounts on third-party content platforms. You acknowledge that:

  • All platform credentials provided to us are stored using encryption.
  • We use your credentials solely for the purpose of providing the Services to you.
  • You are responsible for ensuring that granting us access does not violate the terms of the third-party platform.
  • We are not affiliated with, endorsed by, or officially connected to any third-party platform.

Third-Party Platform Liability

The Services may integrate automated tools and software that interact with your accounts on third-party platforms. Lurera shall not be held responsible for any errors, malfunctions, account restrictions, or unintended actions caused by such software on your third-party accounts. You acknowledge and accept that you use these integrations at your own risk and are responsible for verifying and supervising all automated actions performed on your third-party accounts.

Third-Party Integrations

The Services may integrate with third-party applications, including payment processors, AI providers, and analytics services. Lurera is not responsible for failures, outages, or security issues caused by third-party integrations. You are responsible for complying with the terms of any third-party services used in connection with the Services.

Invoicing Tools

The Services may include tools that help you create invoices to the creators you work with (for example, invoices for your commission based on payouts or monthly revenue). When you use these tools, you acknowledge that:

  • You are the issuer of every invoice you create with the Services. Lurera only provides the software and is not a party to the relationship between you and the creator.
  • You are solely responsible for the content of each invoice, including amounts, commission rates, tax rates, tax notes (such as reverse charge or small business exemptions), invoice numbering and all other details required by the laws that apply to you and to the recipient.
  • Amounts are calculated from data provided by third-party platforms such as OnlyFans and Fansly and from the settings you enter. Lurera does not guarantee that this data is complete, accurate or up to date. You must review every invoice before you issue or send it.
  • A PDF created with the Services may not meet the requirements for a valid invoice in every country (for example, mandatory electronic invoicing). It is your responsibility to check this.
  • You are responsible for storing your invoices for as long as the law requires. The Services are not an archiving system, and you should keep your own copies.
  • Lurera does not provide tax, accounting or legal advice. If in doubt, consult a qualified advisor.

Before issuing the first invoice, a member of your team must confirm these responsibilities in the Services. We store this confirmation together with the date, the user and the version of the text.

Creator Data in Invoices

To create invoices, you may enter personal data of creators, such as their name, address, tax identification numbers and earnings. You are responsible for having a legal basis to process this data and for informing the creators. Lurera processes this data only on your behalf and according to your instructions, for the purpose of providing the invoicing tools, as described in our Privacy Policy.

Intellectual Property

The Services, including all software, designs, text, graphics, and other content provided by us, are owned by or licensed to Lurera and are protected by intellectual property laws. You retain ownership of any content you provide to the Services. By using the Services, you grant us a limited, non-exclusive, worldwide, royalty-free license to use your content solely for the purpose of providing the Services to you.

Security

Lurera implements security protocols including encryption, firewalls, and routine security audits to protect the Services and your data. You are responsible for keeping your login credentials secure and using strong passwords. Any suspicious activity should be reported immediately to legal@lurera.ai.

Privacy

Your use of the Services is also governed by our Privacy Policy, which describes how we collect, use, and protect your information.

Limitation of Liability

To the maximum extent permitted by applicable law, Lurera and its officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Services, regardless of the cause of action or the theory of liability. This includes, but is not limited to:

  • Temporary interruptions of the Services
  • Data loss resulting from the use of the Services
  • Actions taken by Users on the platform
  • Unauthorized access to User accounts due to negligence in maintaining security measures
  • Errors, malfunctions, or unintended actions on third-party platforms

Our total aggregate liability to you for all claims arising out of or related to these Terms or the Services shall not exceed the amount you paid to us in the twelve (12) months preceding the claim.

Indemnification

You agree to indemnify, defend, and hold harmless Lurera and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising out of or related to your use of the Services, your violation of these Terms, or your violation of any third-party rights or applicable laws.

Disclaimer of Warranties

The Services are provided on an "as is" and "as available" basis, without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We aim to provide high availability but do not guarantee uninterrupted access to the Services.

Termination

We may suspend or terminate your access to the Services at any time, with or without cause, and with or without notice. You may stop using the Services at any time. Upon termination, your right to use the Services will immediately cease. Pauses due to a missing payment method or unpaid invoices are governed by "Billing, Payment Method and Collection" above; fees already incurred remain payable.

If you choose to delete your account, a 30-day grace period will apply during which your data will be retained. After the grace period, all account data will be permanently deleted. We also reserve the right to terminate accounts due to prolonged inactivity (e.g., more than 12 months without login).

Dispute Resolution

In the event of a dispute arising from these Terms or the Services, you agree to first contact Lurera at legal@lurera.ai to attempt an amicable resolution before taking legal action. If an amicable resolution cannot be reached within 30 days, either party may pursue legal remedies.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of Switzerland, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of Switzerland.

Changes to These Terms

We may update these Terms from time to time. Any changes will be reflected by updating the "Last updated" date at the top of this page. Users will be notified of material changes via email or notifications on the platform. Continued use of the Services after any changes indicates acceptance of the updated Terms.

If you have any questions about these Terms, please contact us at legal@lurera.ai.